Keep your friends close and your enemies closer. No matter what industry you work in, you need to keep track of your key competitors. There are many competitor analysis tools in SEO that control not only the performance of the website but also the competitors. You have probably used them before for other purposes.
To win the competition, you need to monitor your competitors’ marketing moves. Track competitors’ search rankings, content, social names, emails and other things they do for business success.
What is good for them can be good for you.
Competitors analysis tool in SEO
For great competitive intelligence, add this SEO analytics tool to your marketing suite:
1. Alexa – Traffic Monitoring
Alexa allows you to track global Alexa web rank traffic from your websites and competitors. “Information is power” and Alexa is one of the tools you can use to turn that data into a competitive value for your business. Related Articles
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If you have the Moz toolbar, it will show you every Alexa of the website. Allows you to spy on competitors’ backlinks, traffic, keywords, etc.
How to use this tool optimally: Comparing similar websites in your place is interesting. For an overview, get information on international competitors and website rankings.
Be sure to read the Alexa Rank Improvement Guide on the Jacket Blog.
2. SE Ranking
SE Ranking helps you control the ranking of competitors in each engine and target areas, up to five projects per website.
You can get detailed reports about key competitors, including data on their average position, traffic forecast and website visibility. You can also collect data for the first page of each tracked search and order it based on viewability.
How to use SE Ranking : This tool provides brief information about the top 10 websites for each of your questions. If you want to track everything in more detail, add it to the “Main Competitors” tab and follow up for more details.
3. InfiniGraph Watch social media trends
Infinite Graph tracks the trend of social media circles. It combines customer interactions with the brand in real time and uses targeting to find currently popular brands and content. Related Articles
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Using social intelligence, you can easily spot the most powerful influences and content for a successful campaign.
How to make the most of this competitor analysis tool: InfiniGraph allows you to track your competitors’ social media trends in your location and gain insights from your audience. InfiniGraph is not social hearing (social intelligence is based on keywords and ranks social activities based on the “communication” factor).
4. Monitor Backlinks
Monitor Backlinks is new in the market, but it is now very popular. You can track different competitors’ backlinks, reveal a bunch of negative backlinks and find quality ones.
This can help you to analyze the links of bloggers and webmasters in your field to create your link building strategy, build high converting website traffic and links from your competitors and write the content of the link bait.
You can also estimate the increase in traffic based on keyword positioning and trying to boost good links for a particular website.
How to make the most of Monitor Backlinks : You can easily explore your competitors’ new links, analyze good and bad links, get an overview of SEO, compare results, and develop a new marketing strategy.
5. SpyFu View competing keywords
SpyFu is a powerful tool that lets you view all of your competitors’ keyword data in both organic search and AdWords, and get even more relevant keywords. You just have to add competitors’ keywords and get an overview of their strategy.
How to make the most of SpyFu : You can easily get a list of keywords that competitors are targeting in organic search and AdWords. This is a great tool for researching niche research, new keywords and planning experiments.
Professional Tip: To see how to compete using landing pages, view the destination URL for each ad.
6. Open Site Explorer – Check backlinks.
Open Site Explorer is a well-known and easy-to-use tool from Moz that helps monitor link links. Not only can you track all competitors’ backlinks, but you can also use that date to improve your link building strategies. What’s great here is how much you get. Data about page and domain, inline text, related domains and comparison of links up to 5 websites.
How to make the most of this competitor analysis tool: You can easily check the links you have competitors, compare their link profiles with your links and strengthen link building strategies.
7. Moat – Find ads.
Moat is a versatile tool for the advertising industry. Use it to find out what ads are offered for different websites and top brands. You can see the location and size of recently displayed ads, and Moat provides a step-by-step guide to your ad location.
How to make the most of Moat : You can enter the brand of the competitors you want to spy on and get an overview of the running show ads.
8. iSpionage – track keywords
iSpionage is one of the competitors’ site analysis tools that you can easily see what competitors do in organic search. A set of tools includes competitive SEO research, social monitoring and keyword tracking.
How to make the most of iSpionage : This tool lets you enter competitors’ information and check out the best keywords for organic and PPC, see how much they cost for both, and the most effective ad version. It then provides you with comparison charts, without the need to cut numbers.
9. Followerwonk – Analyze Twitter followers.
Followerwonk analyzes every Twitter profile for free to reinforce Twitter marketing strategies. It offers a wide range of details, such as recent tweets, biographies, locations and followers authority to get an overview of competitors’ presence on Twitter.
How to make the most of Followerwonk : You can optimize your Twitter presence by analyzing competitors’ followers, location, tweets and content. The best feature is to find users by keyword and compare them with criteria such as age, language of followers and their level of activity and credibility. You can also see the progress of your growing credible followers.
10. Simply Measured – Accurate social data
Simply Measured is one of the best raw data aggregates for social metrics. This helps you stay informed of competitors’ performance on trends, brands, targeted traffic that converts, conversions and more. You can access 35 different competitor reports.
How to use Simply Measured optimally : This tool gives you an accurate competitive analysis for each network. You can also find out which competitor strategies work, so which one you can defeat.
You can also see a detailed comparison of all the most important statistics such as interaction, followers change over time and average response.
11. Compete PRO – Get demographic information.
Compete PRO is a “digital intelligence” tool used to track passive online consumer behavior, seasonal trends between competitors, and demographic information (you must register your site to review this information).
How to use Compete better : Compete is used to better visualize data and make it easier to compare and present data.
12. Quantcast – View audience insights.
Quantcast helps you identify potential customers through detailed reports on: demographics, lifestyle and interests, website, audience insight and conversion rate.
These reports give you an understanding of your audience, help improve your marketing plans, and streamline your media campaigns.
How to use Quantcast optimally : It is very useful to provide traffic figures based on demographic data to better target the audience in your campaign. Make sure you compare your data with your competitors.
13. SpyOnWeb – See behind the scenes.
SpyOnWeb is an easy-to-use competitor analysis tool. Allows you to find out which websites belong to the same website owner. It provides all the input information on one page, collected from public sources.
How to make the most of SpyOnWeb : You can collect all the information about IP addresses, Google AdSense IDs, Google Analytics IDs and Yahoo Publisher Network ID. Just enter the domain URL and you will get the results of all IP addresses and list of domains with the same IP address.
14. Ontolo – for content marketing
Ontolo is a great tool for monitoring backlinks and content marketing and competing analytics in SEO. This will help you identify good content topics, find authors to reach them, and improve your link building strategies.
How to make the most of Entolo: I love the idea of filtering out links that waste time and finding authors who link to your content. With Entolo, I learned how to find the right keyword for a particular page.
15. Mention – Find links and covers right away.
Using competitor analysis tools in SEO and media monitoring for competitive analysis, you can track all the websites that talk about each keyword. By setting alerts in Mention, you can receive instant alerts when linking other websites to your competitor.
But you can also monitor websites that only talk about competitors or their products, but do not link to them. It tells you that they are interested in you, so you can link to your competitor.
How to make better use of Mention : Go to the Influencers dashboard to quickly rank websites in your results based on Alexa rank impact and rankings to see which backlinks are most valuable.
Start with competitor analysis.
It should be noted that there are many competitor analysis tools that are worth using. Make sure every tool you consider has a free trial. It is important to make sure that your team works for specific purposes.
What tools do you use to track your competitors? Have you ever used the tool mentioned above? Share your comments in the comments below.
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