How to advertise on the Internet to get the most results

Internet advertising is the best way for advertising to grow its business today due to its excellent feedback. The unique feature of online advertising over offline advertising is its fast return, very low cost and high effectiveness.Internet marketing means using all the tools of the Internet to increase site visitors. In this way, you can get more acceptable results with less cost and time than traditional marketing.

Why is Internet advertising important?

Easy access: One of the shopping habits that has emerged today is that people seek information about a product or service before buying. The internet allows you to put your offer in front of millions of people. You can easily target people through the internet.

Affordable advertising : Internet advertising is up to three times cheaper than traditional advertising. For this reason, many small to large organizations use online advertising to get the most out of their financial resources.

Your competitors are present: Many businesses have realized the importance of Internet advertising. Many of your competitors have also started to take advantage of it. Even if you have better products and prices, you will be pushed aside because they have started attracting loyal customers and branding.

Increase site traffic: The more targeted visitors you have, the more potential customers you have. The purpose of online advertising is to attract people and direct them to the site. Therefore, advertising should arouse people’s curiosity and give them a good reason to click on the ad.

Purposefulness: Unlike traditional advertising, where the ad is in front of everyone without any filter, online advertising is shown only to a specific audience, people who are more likely to become customers.

Retargeting: Using retargeting or retargeting, a site user cookie is collected to display your ads to those users in other places on the Internet. This will make it much easier for them to return to the site.

The purpose of retargeting is to remind people who have left the site without any interaction or purchase with the help of retargeting.

Creating different ways to communicate with the audience: Internet advertising helps you to communicate with the audience at the right time in the right place. If you have a small product, using Instagram next to the site is a good tool to display your products. Email marketing is also the best way to share news and build long-term relationships with your audience. By combining all kinds of online advertising, you show others that you are always active and ready to serve.

Ability to launch: Unlike traditional advertising, where cost and effectiveness are somewhat approximate, online advertising can track the results of your activities. Google Analytics is a great tool for measuring ad performance.

Undoubtedly, online advertising is faster, more flexible and measurable to tailor the marketing message to potential customers.

Types of Internet advertising

The Internet provides a great opportunity to connect with potential customers, let’s review some of these most effective types of Internet advertising.

Banner ads

It is probably the most well-known type of internet advertising. Banners were the first type of Internet advertising to appear on the Internet. A banner is a space that is placed in a part of a calculated site. Calculated in terms of having the most clicks and views. In addition, its design and text are very important.

Many people subconsciously ignore the information contained in advertisements due to a psychological phenomenon called “banner blindness”. Therefore, despite the effectiveness of banner ads, the points that affect the visibility of ads should be observed, such as the location of the display on the site, the size of the banner, the design and text.

Search Engine Marketing (SEM)

The search bar is the starting point for buyers. Internet users only pay attention to the first page of search results and being on the next pages greatly reduces the chances of being seen. Search engine marketing means placing site pages at the top of the results in an organic (SEO) or paid way. In Google Edwards, for a fee, your site will be placed on the first page in specific words.

You may not realize the difference between SEO (Search Engine Marketing) and SEO (Search Engine Optimization) here.

SEO means using organic methods to get better results in search engines. These methods include the proper use of keywords in the article, attractive headlines, photo SEO and link building. If you want to reach a lot of visitors only with SEO, you have to spend a lot of time on it.

SEM, however, has a broader meaning, and SEO is one of its methods. Search engine marketing uses a variety of organic and monetary methods to attract more traffic.

e-mail marketing

Email marketing is one of the oldest and most consistent methods of online advertising. Marketers are always looking for new ways to be creative and gain trust in email marketing. It may not be an exaggeration to say that if you do not have email marketing in your internet advertising program, you will not succeed much. Without email marketing, you will not be able to achieve significant sales on the site.

In email marketing, you get more results from sending emails because people voluntarily provide you with their emails. The main purpose of email marketing is to direct people interested in the site.

Social media ads

Advertising on social media can take two forms:

Organic: In this method, which is your responsibility, you should attract people to your page by producing attractive posts. For example, if your job is to produce kitchen appliances, by teaching cooking tricks, how to use the products, create an attractive image of the brand to increase the possibility of posting by others.

Money: In this case, by paying money, you display your ads on other pages. You can get enough results from this method only if you are careful in choosing the pages and considering the factors related to the field of work, the number of real followers.

Matched ads

Matched advertising is an alternative to banner advertising. If you do not overdo it, readers will not notice that they are seeing an ad. These ads do not interfere with the user experience and have more clicks than banner ads. In this advertising method, the ads are placed in the form of textual content that visitors see as part of the site content.

In addition, in matched ads, after the user clicks on the ad, you will attract his opinion by providing useful content. This ad is based on content marketing because it tries to attract the audience by providing valuable information.

Video marketing

Among the types of online advertising, video marketing has the highest growth rate. This video method is published on sites such as YouTube (it is possible to watch the show and watch the video for a fee). If the video has compelling content, it can be viral and you no longer need to try to publish it.

Push notification

Push notifications are messages that users on the site can choose to receive or not. On sites where this option is enabled, when a user logs in to the site, a window will appear at the top of the site asking them to receive notifications. Messages are displayed in the corner of the computer screen.

Internet Advertising Tips

Calculating the rate of return on investment: After each advertising program, by reviewing the results, you can make better changes in the advertising process. Consider all possible metrics depending on the type of digital marketing used.

Audience segmentation: Categorize audiences into different groups with many similarities, such as age, gender, position, or occupation. If you are designing an online clothing ad, make sure that the message sent to a female audience is different from that of a male audience.

Choosing the right media: Advertising on any media and network can not guarantee an increase in traffic and sales. Take a closer look at which sites, networks and media your potential audience is looking for new information and products on.

For example, if you have products for contacts between the ages of 15 and 35, Instagram is one of the best ways to communicate.

Be creative: Internet advertising is summed up in this phrase “attracting users’ attention”, so try to display clear and attractive advertising. Be creative in choosing advertising headlines, colors.

Invite them to take specific action: You have little time on the Internet to say what you want them to say. Use a short, unambiguous invitation depending on the type of work and your advertising goal, such as “Book now”, “Learn more”.

Mobile-compatible ads: Today, Internet users often use mobile phones. For maximum efficiency, make sure that ads are displayed well in the mobile space.

In addition, your site must be mobile friendly so that they do not have any problems in downloading or registering after entering the site.

The Benefits of Internet Advertising

Long-term strategy

Look at yourself. You spend at least half of your day on the Internet and life without the Internet is not possible. In addition to one or two cell phones, everyone has a tablet, laptop and computer. What does this mean?

Thanks to technology, customers have never been so available. Internet advertising can easily grow your business from the Internet by creating clues (attracting a potential customer and putting them on the shopping path).

Controllable ads 

The main problem with traditional advertising is that it is difficult to calculate the rate of return on investment. Catalogs, brochures, banners and cool contact are all the same.

In online advertising, because the efficiency of your work is visible, the possibility of eliminating advertising costs is reduced. The main reason for this is data and analysis. You can easily find out which part of the ad did not get the desired result and delete it. You can measure conversions and track them easily, allowing you to evaluate the effectiveness of your marketing activity.

Maximum efficiency

Regardless of free and paid ads, the Internet will attract many users to your site. The key is here: Targeted Visitors.

Build the trust of users and design clever hooks to persuade them to buy. However, keep in mind that any form of paid advertising will only drive your traffic, but it is up to you to find ways to persuade customers to increase sales. People like to trust businesses that have a strong online presence.

Another is to use free methods such as SEO and content marketing to get to the top of the results without paying advertising costs.

Create a group of loyal fans

One of the nice things about a business is that it is recommended by previous customers. The Internet provides customers with the opportunity to get their feedback directly from you.

New buyers have more confidence in the opinions of previous customers. Satisfied customers become a means of advertising you on the Internet at no cost.

Better customer access

Do you think each customer model is right for your business?

Online advertising can help you target people who are likely to be more interested in what you are selling. Creating an audience personality is very important for any business, and in the age of the Internet, find where these people are and display their online ads directly in front of them (and only them).

Significant reduction in advertising costs

One of the reasons for the importance of advertising marketing is that you do not need to spend a lot of money on offline advertising to introduce a new product. You can advertise to buy bulk traffic and a wider range of target audiences and geographies at a much lower cost.

Fast and easy

With online advertising, you can start receiving potential customers at the same time as advertising. This allows you to quickly and effectively achieve your campaign goals. Offline methods usually involve lengthy and tedious advertising production processes.